A. PR primarily is about building trust, and managing a story, molding a narrative. In many cases, it often includes creating a strong brand and great reputation to allow you to build relationships with the public (or many publics pending the uniqueness within the client). As a brand entity, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government officials, agencies, and regulators; and the media. Your relationship with any of those audiences may or may not be mutually beneficial at any given time. Consistent and effective PR creates mutually beneficial relationships and provokes a level of change.
A. Media relations is a pivotal and such a significant component of public relations that is often mistakenly believe they're one in the same. The #PoweredByKAC Team’s media relations professionals work, coordinate and narrate with members of the media at large to publicize brands, talent, companies, and their products through targeted media coverage. News media coverage happens when the news features your company, brand, product, service, talent, or spokesperson. Unlike advertising, which is a paid agenda and sponsors the news, PR uses news media coverage to integrate you into the news content, not leave you as a separate entity from that content. This coverage can expand and appear in print, broadcast, radio airways and online media.
A. No one tunes into the news to see who's advertising during the airing; most people connect to news channels and visit media / blog websites because that's how they ensure they're informed, educated, and entertained. Ask yourself, how often do you turn to any website, TV show, newspaper, or magazine for the advertisements? For less cost than advertising, PR creates a more credible message.
A. Yes, the #PoweredByKAC Team will emphasize the importance of such area within the marketing blueprint. And when it comes to online reputation management, “content is king,” and effective public relations firms are the kings of positive, progressive, and strategic content about your brand.
A. An effective PR strategic campaign takes time to develop, the ability to utilize your creativity, and execute in a timely manner. The #PoweredByKAC Team suggests analyzing, assessing, and weighing the value of the time you'll spend on PR and its implementation against what you could accomplish at the same time if you focused your efforts on your expertise: your artistry, your brand expansion, your products, or your company. Adopting a PR campaign and moving it forward in achieving referenced goals require knowing the ins and outs of pitching stories, writing, and distributing news releases, scheduling speaking engagements, brokering brand partnerships, and developing contact lists and relationships with the media at large.